Marketing and communication
Estimated duration : 7h30
In this Route, we are going to talk about marketing, which is one of the disciplines of business management, and then about communication. Indeed, marketing and communication are very often associated. The boundaries between these two disciplines are not always easy to establish, as they are closely linked. We will try to see how.
Marketing can be defined as the analysis of consumer needs and the set of actions used by organizations to influence consumer behavior. Marketing is as important as the financial management of a company. It plays a decisive role in the development of companies. We can recognize at least 4 important roles in marketing: firstly, to foresee and observe the needs of consumption: this implies market research prior to production.
Then, to stimulate and renew the need: that implies the various actions of publicity and promotion in a general way all the actions of communication. But also, to carry out the adaptation of the productive apparatus: that implies to produce according to the needs detected in the market with all the risks that it can involve if the needs change. And finally, to carry out the adaptation of the commercial apparatus to the needs: i.e. what relates to the sale, the circuits of distribution, the methods or the sales force.
We recommend that you complete the 2 levels of course 1 "Introduction to Business Management" before enrolling in this course.