Business Development
Estimated duration : 9h30
We will discuss the principles of strategic business development planning, the content and steps for developing a business plan, key business development activities, and market intelligence, which is essential for developing the marketing strategy of any company seeking to grow and expand its business.
Strategic planning refers to the decision-making and planning process that guides the long-term direction of a company. It focuses on defining long-term organizational goals and objectives. Developing a strategy is the essential task of the leader who decides where to allocate resources to achieve his or her goals. Once the horticultural operation has developed its strategic plan, the focus will then shift to implementing the plan prepared by the leader. We will see that in order to ensure the sustainable growth of the horticultural sector, it is imperative that companies develop strategic plans to address the many challenges that exist in this sector.
The business plan essentially serves as a roadmap for the future and helps the manager avoid obstacles that may arise. Typically, a business plan is prepared when a company is seeking a loan or capital to expand its business.
Business development begins with customer relations. We will talk about customer relationship management (CRM), which is the management of interactions between companies and their current and potential customers (acquisition, reinforcement, retention). CRM aims to improve customer experience and retention, making it an essential strategic marketing tool for the horticulture industry.
Finally, market intelligence is when analysis can make sense of the piles of data and information collected. Market intelligence allows us to predict or anticipate what will happen. This allows you to develop an effective strategy in relation to the competitive environment and to remain competitive by improving strategic decisions, which translates into better performance against the competition.
We recommend that you complete the 2 levels of course 1 "Introduction to Business Management" before enrolling in this course.